Friday, January 15, 2010
College for Working Families
The Princeton Review has set its next goal: to help create the largest online college ever. And it thinks it can do it in five years.
The company announced yesterday that it is entering into a joint venture with the National Labor College -- an accredited institution that offers blended-learning programs to 200 students, most of whom are adults -- to establish what would be called the College for Working Families. The college would offer courses tailored to the needs of union members and their families, beginning this fall.
Part of the role of the college is to bolster union membership. Unionized students pay less, but even non-unionized members can get a substantial discount if they agree to join Working America, an affiliate of the A.F.L.-C.I.O. that aims to form alliances between union and non-union employees. Working America membership is only $5, but students who go through the college are more likely to join a union after graduation if they haven’t already, Scheuerman says. In essence, the Labor College is drawing students from unions, and helping bring new members in as well, he says.